How can one not like huge sale, great deals and discounts right? All consumers want to experience getting discounts from the items they purchase leaving them with some pennies still on hand. I guess most of us love to shop every time there is a big sale at the mall or at your fave online shop. GUILTY ME! I don’t see anything wrong about that but little we didn’t know, we, as consumers are being lured by marketing strategies of the malls so we can shop more that sometimes we end up buying things that we really don't need in the first place.
Hmmmmm…. I have read a great article few weeks ago and I learned that there is the “Exploding Discounts” strategy that most stores have been implementing. We often see signs from store like ‘only few pieces left or “sale only till today” and these are what they call psychological tricks. These signs can prompt us to shell out money and purchase the item right away because we don’t want to miss the opportunity that time. Wow.... what great strategy! I am most certainly can say that I have fallen prey to this kind of tactic. yay!
I reckon there are more marketing strategies that most stores do to increase their customers and eventually their sales. Not bad for they really need to step up for it is a business. It solely lies on the consumer if they want to buy or not anyway.
We also have the tendency to impulse buy ,which I am guilty of as well when we see SALE signs. I even had the experience of going to a midnight sale, scouring almost all the stores, checking the sale items and buying . In the end when I am already home, there are items that I really don't need or is not really worth to buy haha. Oh well.... those sale signs are really are a bait for consumers!
